Info
Paul Roberts was a trailblazing British Creative Director, Choreographer & visual artist.
His iconic full-length ballet collaboration with Sadlers Wells & Pete Townshend on Quadrophenia launched in UK & USA to audience & critical acclaim.
Pauls’ award wining work spans generations of iconic artists & brands from Harry Styles to Spice Girls. From Diana Ross to Prince, to Alicia Keyes x Moncler Genius Emmersion, and on TV with the hit Billie Piper drama I Hate Suzie and movie Rare Beasts
The creative team at Paul Roberts Dance, led by Phil Griffin will continue to share and produce work with his signature style and attention to detail on global projects.

About
Paul trained at The Urdang Academy, London, and went on to perform in the UK and internationally for both broadcasters and touring productions.
Paul’s success stemmed from a rare combination of versatility, innovation, and a distinctly warm nature: a trio of skills that put both artists and clients at ease. Paul’s gentle manner, combined with a strong vision, always brought out the best in dancers and performers alike. The PRD team will continue to work to keep Paul Roberts Dance at the cutting edge of dance & creativity across all genres.
Biography
Quadrophenia. A Rock Ballet
Completed in the year of Paul’s passing, the iconic The Who album and its original liner notes served as the blueprint for a full length Ballet devised with Pete & Rachel Townshend over an extend 4 year workshop period.
Performed to an incredible emotive Royal Philharmonic orchestra of the original album by Rachel Fuller Townshend, “Quadrophenia A Rock Ballet” was launched in the UK & USA with Sadler’s Wells & New York City Centre to both critical & audience acclaim.
Dance icon Mikhail Baryshnikov commented, “Paul Roberts’ work is genius, because he makes the dancers shine while never borrowing from himself as a choreographer”
ARTISTS
alicia keys x MONCLER ‘arts of genius’ immersive fashion event (choreographer); spice girls ‘spiceworld’ stadium tour (choreographer & creative); HARRY STYLES ‘TREAT PEOPLE WITH KINDNESS’ VIDEO (CHOREOGRAPHER); sam smiths ‘the thrill of it all’ world tour (choreography & staging director); billie pipers ‘I HATE suZIE SERIES’ + HER debut directorial film starring lily james ‘rare beasts’ (choreography & movement); eurovision song contest (staging director); robbie williams ‘one night at the palladium’ (choreography); katy perry’s ‘unconditionally’ video (choreography); emma bunton’s christmas special at the royal albert hall (creative director & choreographer); disney’s ‘mickey’s 90th spectacular’ (choreographer).
Paul worked closely with one direction for 5 years as staging director, designing their show tracks for all major works in film, stadium and television.
previous creative credits include harry styles; sir paul mccartney; prince; diana ross; alicia keys; james corden; beth ditto; zayn malik; destiny’s child; ed sheeran; take that; niall horan; craig david; hurts; katherine jenkins; annie lennox; mariah carey; kings of leon; ellie goulding; pixie lott; enrique iglesias; mcfly; bon jovi; leann rimes; louis tomlinson; snow patrol; years & years; olly murs; bastille; sheridan smith; mNEK; ella eyre; dame shirley bassey; gloria estefan, rudimental and dolly parton.
Television events
paul has worked on consistent tv rating winners, SUCH AS, 2023 eUROVISION sONG CONTEST, hrh prince charles 70th birthday; THE QUEENS platinum JUBILEE; the mtv europe music awardS (ema’S); the olivier awards; victoria secrets fashion show; the grammys; saturday night live; the mtv video music awards (vma’S); britain’s got talent; VH1 ‘DIANA ROSS’ TV SPECIAL, america’s got talent; the ellen show; the brit awards; strictly come dancing; james corden’s the late late show, the x-factor; ant & dec’s saturday night takeaway; the royal variety show (VARIOUS); one night only at the london palladium (robbie williams), the classical brit awards; nbc ‘one direction’ tv special; the olympics opening ceremony; jimmy kimmel live; the tonight show with jimmy fallon; teen choice awards; american music awards; the billboard music awards and the graham norton show.
Major brands
british airways, moncler, cadbury, carnival, coca cola, gq, disney, l’oreal, ford, o2, samsung, virgin holidays, volvo.
Awards
HARRY STYLES ‘TREAT PEOPLE WITH KINDNESS’ video (vma winner 2021 for best choreography); balletboyz the rite of spring (bbc3, winner of 2010 grand prix golden prague international television award) – choreographer; ant & dec’s saturday night takeaway: (itv, winner of 2015 bafta for best entertainment programme) – creative director.
Testimonials
“Paul is recognised for elevating even the simplest of briefs to a powerful and dynamic new level.”
Justin Wilkes _ Director of Entertainment at Radical Media, NY.
“A unique talent with a strong artistic vision and an individualistic style”
Ben Turner _ Director of Fulwell 73 Productions.
Social
company no. 07137948