Choreographer & Director

Paul Roberts’ work continues to transcend the borders and genres of dance & entertainment.

With a reputation for both high-impact performance and uncompromising professionalism, Paul has truly consolidated his position with an internationally recognised brand of choreography.

Unique creative results

Paul’s continued success stems from a rare combination of versatility, innovation, and a distinctly warm nature: a trio of skills that puts both artists and clients at ease. Paul’s gentle manner, combined with a strong vision pulls the best out of dancers and performers alike and has kept Paul at the cutting-edge of dance across all genres.

The pursuit of perfection in an industry with ever higher standards of excellence is what drives my work forward

Trusted by icons, TV broadcasters & brands

Global musical talents

Paul’s work continually pushes the creative boundaries. He’s worked with global musical talents such as One Direction, Sir Paul McCartney, Craig David, Katy Perry, Annie Lennox, Robbie Williams and Prince. Along with the new generation of stars, such as Elle Goulding, Plan B, Pixie Lott, Tinie Tempah and Sam Smith.

TV ratings winners

Paul has also worked on consistent TV ratings winners, such as Britain’s Got Talent, America’s Got Talent, The Brit Awards, The Royal Variety Show, Strictly Come Dancing and The X Factor.

Major brands

Schwepps, 02, Virgin, Ford, British Airways, L’Oreal, Samsung, and Carnival cruises.


“Paul is recognised for elevating even the simplest of briefs to a powerful and dynamic new level.”

Justin Wilkes Director of Entertainment at Radical Media, NY

“A unique talent with a strong artistic vision and individualistic style”

Petra Siniawski Associate Director of the worldwide smash hit musical 'Wicked'


BACadburyCarnivalCoca Cola
O2SamsungVirgin HolidaysVolvo
Download CV
& Client List

Paul Roberts -
Choreographer & Director

Toggle navigation